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Research papers

Information technology bypasses boundaries

At this moment centralised international data collection via telephone is the most dominant form. Since it first started hesitantly in Europe about five years ago, enough experience has now been gathered to evaluate its benefits, its complications,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Emile M. C. van Westerhoven
June 15, 1984
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Citation

van Westerhoven, E. M. (1984a, June 15). Information technology bypasses boundaries. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/information-technology-bypasses-boundaries


Research papers

The change from national to international research: A turbulent journey into a changing European business and economics environment

A case history of the development of a 12 nation survey from its national origins to international execution and completion. It is an illustration of the continuing problem facing international researchers of how to conduct research that is...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Chris Jarret, Stafford Crossman
June 15, 1982
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Citation

Jarret and Crossman (1982a, June 15). The change from national to international research: A turbulent journey into a changing European business and economics environment . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-change-from-national-to-international-research-a-turbulent-journey-into-a-changing-european-business-and-economics-environment-


Research papers

East West cooperation agreements

This paper discusses the more important practical aspects arising in the course of business operations under co- operation agreements between Eastern European and Western European business enterprises. Particular coverage is given to the more usual...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Andrew G. Miles
June 15, 1982
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Citation

Miles, A. G. (1982a, June 15). East West cooperation agreements. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/east-west-cooperation-agreements


Research papers

A practical approach to testing worldwide campaigns

A user reports on the problems encountered in analysing the international advertising campaigns of a major industrial concern, and the solutions that were found. Increased export trade and the growing importance of worldwide production (and its...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Claus Merbold
October 1, 1981
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Citation

Merbold, C. (1981a, October 01). A practical approach to testing worldwide campaigns . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/a-practical-approach-to-testing-worldwide-campaigns-


Research papers

International corporate image research

This paper offers an overview of the types of objective set for corporate image programmes, and discusses the problems of target group definition in an international context. It argues that more attention should be given to the processes of opinion...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Nicholas Winkfield
October 1, 1981
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Citation

Winkfield, N. (1981a, October 01). International corporate image research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/international-corporate-image-research


Research papers

Accommodating national differences in international approaches

The paper sets out to discuss some general aspects which affect the communicative value of pharmaceutical advertising effectiveness in general. After some general statements on international campaigns as a means to communicate with doctors a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Richard L.P. Hugen
September 9, 1981
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Citation

Hugen, R. L. (1981a, September 09). Accommodating national differences in international approaches. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/accommodating-national-differences-in-international-approaches


Research papers

Views and experiences of a manufacturer

The paper is based on the past years experience of a worldwide operating pharmaceutical company in the area of international survey research among the medical profession. The company has tried different approaches from the very decentralized approach...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rudi Meyer
September 1, 1981
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Citation

Meyer, R. (1981a, September 01). Views and experiences of a manufacturer. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/views-and-experiences-of-a-manufacturer


Research papers

Views and experiences of an agency

So far as the innovative sector of the pharmaceutical industry itself is concerned, the paper describes the extent to which various manufacturing companies have developed an international dimension and the broad categories into which they fall in...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Michael R. Pratt
September 1, 1981
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Citation

Pratt, M. R. (1981a, September 01). Views and experiences of an agency. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/views-and-experiences-of-an-agency


Research papers

Researching different promotional approaches

This paper attempts to describe: A) Different current approaches to promotional campaigns by multi-national pharmaceutical companies; B) Different approaches to researching these campaigns; C) A proposed method of research which minimises cost but...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Colin N. Maitland
September 1, 1981
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Citation

Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/researching-different-promotional-approaches